Why I'm Building in Public Toward $100K
Key takeaways
- Building in public means sharing real metrics, wins, and failures - not a polished highlight reel.
- Chrome extensions are a fast path to shipping products and learning distribution on the Chrome Web Store.
- The goal is $100K in revenue, but the real prize is a repeatable system for making useful software.
Why I'm Building in Public Toward $100K
I'm Diego. I've been a dev for over a decade, and for most of that time I've been building things quietly - shipping, failing, occasionally winning, mostly keeping it to myself.
I wanted to change that. Not to sell a course about it. Just to actually document something honestly while it's happening.
This site and my YouTube channel are that.
What I'm building
Chrome extensions, at least for now. All of them started as personal frustrations.
- YouTube Filter Pro - filter search results by duration, views, upload date, and more
- Claude Deep Search - full-text search across all your Claude conversations, runs entirely locally
- YouTube Comments Exporter - export comments for research, analysis, or archival
- Instagram DM Exporter - export DM threads as structured files
Each one is free. Monetization is a later problem. Right now the goal is to ship things people actually use and figure out what that looks like at scale.
What "building in public" means on this blog
Not a highlight reel. Not a retrospective written after everything worked out.
You'll see real install numbers and active user counts on this site - pulled live from the Chrome Web Store. You'll see posts when something interesting happens, a bug worth writing about, or a decision I had to make and learned from. Some weeks nothing will be worth writing about, and I won't force it.
Some launches will flop. That's fine. That's kind of the point.
Why $100K
It's a number with enough weight to mean something, but specific enough to track. The real thing I'm after is a repeatable system - one where I can identify a problem, build a solution fast, ship it, and distribute it without it taking over my life.
If that system eventually generates $100K, great. If it takes longer than expected, the documentation will reflect that.
Follow along on YouTube or bookmark the blog. New episodes drop regularly.
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